Defining a Home for the "Hard to Define"
Blank Plan (留白計畫) creates physical spaces, workshops, and exhibits designed to help people pause and regain the feeling of life.
The brand's philosophical depth required a digital experience that felt as soul-nourishing and vibrant as the physical space itself.
Architecting the Brand's Spirit
I led the design of a flexible, high-end web architecture that supported both physical events and the eventual transition to digital media.
- Vibrant Minimalism: Used clean, high-end typography and spacious layouts to convey the brand's spirit and vibrancy without overwhelming the user experience.
- Adaptable Framework: Built an elastic information architecture that allowed the platform to pivot from event discovery to a full-scale media hub with minimal friction.
- Visual Storytelling: Optimized mobile and desktop layouts for long-form content, ensuring the digital experience could carry the weight of complex brand stories.
The website was eventually closed. The client decided to pivot to a media site—a place to share the values and topics that matter to them and bring value to their audience.
