The project was born from a common frustration: the lack of intuitive tools for ingredient conversion when a baker's equipment doesn't match a recipe. Interviews with five home bakers revealed a critical "Messy Hands" Constraint—users avoid touching screens mid-process and prefer a "convert-first" workflow to write down measurements on paper before starting.
Recognising that a complex app was unnecessary, I focussed on building a "no-brainer" web-based converter. My goal was to mitigate this specific friction point using minimal resources to validate product-market fit.
Outcome
By prioritising a guided, mobile-first layout, I eliminated the cognitive friction of manual recalculations. The tool's success has been validated by high-intent organic performance ($0 marketing budget).
- Reached 44.2K total impressions within a three-month period
- 5.5 Avg. Search position, placing the tool at the top of high-intent results
Building with AI
To ship a production-ready utility in 14 days with $0 budget, I moved away from traditional handoff and adopted an AI-augmented development cycle:
Try it: Bakevert – Cake Pan Converter